MOCK Press Release Template

• Heading – Name the product in a way the reader (i.e. your target customers) will understand.

• Sub-Heading – Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

• Summary – Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

• Problem – Describe the problem your product solves.

• Solution – Describe how your product elegantly solves the problem.

• Quote from You – A quote from a spokesperson in your company.

• How to Get Started – Describe how easy it is to get started.

• Customer Quote – Provide a quote from a hypothetical customer that describes how they experienced the benefit.

• Closing and Call to Action – Wrap it up and give pointers where the reader should go next.